Pre-Listing Activities
- Schedule a listing presentation appointment with the seller
- Confirm the appointment and call to confirm
- Research comparable properties
- Prepare a Comparative Market Analysis (CMA) and Auto Valuation Model
- Create a listing presentation package
- Prepare a Seller Estimated Net Sheet
Listing Appointment Presentation
- Collect owner’s contact information and email address
- Set up Dotloop for listing forms
- Send seller information sheet and property disclosure form
- Discuss market conditions and pricing strategy
- Present CMA results and marketing plan
- Review and explain the listing contract, obtain signature
Property under Listing Agreement
- Send signed listing forms to the seller
- Confirm room measurements and lot size
- Prepare showing instructions and discuss financing options
- Identify Homeowner Association manager, if applicable
- Order Homeowner Association Bylaws, if applicable
- Send utility information form
- Verify transferable home warranties
Marketing the Listing
- Enter property in MLS
- Proofread MLS listing for accuracy
- Provide seller with copies of the Listing Agreement Form
- Take photos for MLS and flyers
- Install electronic lockbox, if authorized
- Order “Just Listed” postcards and create flyers
- Post property on social media accounts
- Provide marketing data to referral network
- Submit ads to real estate websites
- Convey price changes promptly via MLS
- Place regular update calls to sellers
The Offer and the Contract
- Receive and review offers
- Evaluate offers with seller net sheet
- Counsel seller on offers and negotiate
- Deliver Seller’s Disclosure and confirm buyer pre-qualification
- Prepare and convey counteroffers or acceptance
- Distribute contract copies to closing attorney or title company
- Record earnest money deposit
- Change status in MLS to “Pending”
- Send contract dates summary to all parties
Home Inspection
- Coordinate home inspection with seller
- Review inspection report and seller responsibilities
- Assist with identifying and negotiating repairs
Tracking the Loan Process
- Confirm verifications have been returned
- Follow loan processing
- Contact lender weekly for updates
- Relay final loan approval to seller
The Appraisal
- Schedule appraisal and provide comparables
- Follow up on appraisal and assist seller if appraisal is low
Closing Preparation and Tasks
- Ensure all parties sign contract
- Coordinate closing with buyer’s agent and lender
- Update closing forms and files
- Confirm closing date and time
- Assist with title problems
- Coordinate buyer’s final walk-through
- Research tax, HOA, utility prorations
- Verify closing figures
- Forward closing documents
- Change MLS status to “Sold”
Follow up after closing
- Answer questions about filing claims with Home Owner Warranty company, if requested
- Attempt to clarify and resolve any conflicts about repairs if the buyer is not satisfied
- Respond to any follow-on calls and provide any additional information required
from office files.